‘Watch Out for ‘Brand Ramadan” — Zimarina Sarwar

While the tills ring up in appreciation for Ramadan, how have we ignored the gaping irony that everything this month stands for flies in the face of indulgence, spending, excess, and the material world?


Be vocal and firm in preserving the essence of Ramadan. The core of the month is to dim the carnival vibes, lower the volume, detach from electronic devices, put a break on hyper-stimulation, and drastically simplify and bring silence to ourselves. This must be fiercely guarded, because surely a bigger victory for Shayṭān would not be that Muslims abandon Ramadan altogether, but that we morph it into a month that is unrecognisable from its original aim: to attain Taqwa (God-consciousness).

I loike it. I loike it a lot. I need to internalise its message. Full article:


With Salaam, Sadia, 2021.

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